Top 5 Reference Apps on iOS in New Zealand: Q1 2023

During the first quarter of 2023, the top 5 reference apps on the iOS platform in New Zealand exhibited varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.

Google Translate saw weekly downloads fluctuating between 1.1K and 1.4K, with a notable peak of 1.4K in the week of February 27. Active users showed a steady increase, growing from 44.7K at the start of the quarter to a peak of 53.3K in mid-March, before stabilizing around 50K towards the end of the quarter.

The Bible app experienced consistent weekly downloads, ranging from 500 to 680. Active users exhibited a general upward trend, starting at 40.8K and reaching a high of 52.1K in mid-February, before slightly declining to 48K by the end of March.

Sky Guide had a varied performance in revenue, peaking at $335 in the week of February 27. Downloads ranged from 230 to 816, with the highest downloads at the end of December. Active users fluctuated, reaching a high of 728 in the last week of March.

Ancestry: Family History & DNA reported a peak weekly revenue of $1.3K in early February. Downloads were steady, ranging from 220 to 350. Active users remained relatively stable, peaking at 906 in mid-March.

Finally, Night Sky saw its highest weekly revenue at $500 in late December. Weekly downloads varied between 178 and 550, with active users peaking at 889 at the start of the quarter and maintaining a consistent range around 700 to 800.

For more detailed insights and analysis on app performance, visit Sensor Tower.